My Journey
iPro Suite
April 2025 - Present
Led end-to-end product design across discovery, research, and delivery for a SaaS platform, shaping scalable features that improved client workflows.
Worked closely with product and engineering to define requirements, contribute to the roadmap, and deliver high-fidelity designs aligned with brand and design standards.
Used research, usability testing, and AI-assisted tools to accelerate ideation and validate decisions.
GetLucidity
April 2022 - December 2024
Owned the full product design process from research to launch, partnering with product and engineering leaders to define and deliver new features.
Led user research and interviews to uncover insights, translate findings into clear design direction, and inform roadmap decisions.
Played a key role in long-term product thinking while helping establish strong design processes and collaboration.
Thrive.app
March 2020 - March 2022
Led research to validate new feature ideas and assess platform performance with clients, ensuring solutions delivered clear user and business value.
Designed user-focused product features while supporting marketing, sales, and client success with high-quality visual assets and mock-ups.
Contributed to both product growth and brand presence across digital touchpoints.
WebBureau
October 2019 - February 2020
Created user-focused designs for client websites, apps, and social media campaigns, ensuring consistency across brands and platforms.
Collaborated closely with project managers to solve client problems through thoughtful design solutions, producing high-quality visual work that drove engagement and met commercial objectives.
Locate a Locum
July 2018 - September 2019
Designed new SaaS features through research, ideation, and iterative Prototyping, presenting concepts to stakeholders and refining solutions through feedback.
Delivered clear user flows, wireframes, and high-fidelity designs that improved usability and supported product goals.
Gained strong experience working within agile, cross-functional teams.
Expertise
Product Design
Ownership from discovery to delivery
UX Strategy
Research-led product direction
User Research
Validating ideas and reducing risk
Design Systems
Quality, consistency, and scale
Design
UI Design
UX Strategy
User Research
Prototyping
Wireframing
Design Systems
Usability Testing
Tools
Figma
FigJam
Jira
Slack
Microsoft Teams
Notion
AI & Innovation
ChatGPT
Claude
Lovable
UX Pilot
AI-assisted Design
Ideation Acceleration
Workflow Optimisation
Product & Strategy
Product Vision
Business Goals Alignment
Product discovery
Product Thinking
Roadmapping
Requirements Shaping
Outcome-driven Design
Contact